Review of Pitch Anything

I just finished reading Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff.📚

I’ve heard about this book from multiple sides. And I was interested in the topic to broaden my horizon. It took me quite some time to get into the subject of the book. And I have problems believing the content; it’s not that’s something is with it, but the author does feel strange to me.

On a logical level, I can understand the argument he makes that we should pitch for the croc brain instead of the neocortex, but this goes entirely against my gut.

So while I mostly enjoyed reading the book, I don’t see me using the content of it anytime soon.


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